Interpersonal Relations

Be Persuasive When You Sell

Be Persuasive When You Sell

Be Persuasive When You Sell

By: Jay Conners

When you are selling your products to clients, you don't want to be pushy about it, you want to be persuasive.

Have you ever been around a sales person who seems to have everything going for him?

He has no problem talking to people, people like him, he seems to meet all of his sales goals so effortlessly.

This is not because he is lucky, or he was born with a natural gift when it came to selling. It is because he took the time and effort to make sure he went into the field well trained with the appropriate sales skills and product knowledge to make his sales seem as though they come without any effort.

This sales person, through hard work and sales training, has given himself the power of persuasion because he has the ability to find out what it is that his customers need.

When a sales person is being pushy with their product, it is a turn off to the customer. The last thing a customer wants, is somebody they just met up in their face who won't stop talking. Pushy sales people come off rude, unprofessional and unknowledgeable.

From a customers point of view, a pushy sales person comes off as someone who just arrived from a one day sales training course on one particular product. Who is then sent out into the world to sell that product to anyone that will listen.

Most consumers can see right through this.

Persuasion takes subtlety. In fact, it is much easier to persuade someone to buy your product than to actually sell it.

Persuasion involves getting your customer to "buy in" to your product, or to see things from your point of view.

You must first get to know your customer. Take some time to ask a few personal questions. Such as where they live, what their occupation is, do they have any pets, etc.

People love to talk about themselves, so ask questions.

Once you get to know your customer, find out what their needs are. You can than match up your products to their needs.

Explain the benefits of your product, and give them a visual in their mind of themselves using your product. If you are selling baseball bats, give them the visual of using the bat to hit a home run in the bottom of the ninth too win the ball game.

Don't do all the talking, listen to your customer. Listening is perhaps one of the most important sales skills you can posses. You can find out so much about your customer just by listening.

To persuade your customer to buy your product is to find a common ground with your customer. Smile, be courteous, answer their questions, learn what their needs are, listen to their concerns and try to alleviate them.

Once you have established what their needs are, tell them about the products you have that could satisfy their needs. Remember, don't sell the product, tell them about the product, and what it can do for them.

Don't think of it as selling, think of it as a normal conversation that you would have with one of your friends. Your sales will become more enjoyable, and they will also increase. Good luck.

Author Bio
Jay Conners has more than fifteen years of experience in the banking and Mortgage Industry, He is the owner of www.jconners.com, a mortgage resource site.

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How to Get Your Customer Talking

How to Get Your Customer Talking

How to Get Your Customer Talking

By: Jay Conners

Before we can sell our products to our prospective customers, we must first get to know them and their needs. The best way to do this is to get them talking.

When you approach a prospective customer, it can be a challenge to get the customers attention, let alone getting them to strike up a conversation with you.

Most people don't want to be bothered, their perception of a sales person is that of a used car sales man or the Macy's girl who approaches you in the aisle and wants to squirt perfume all over you.

Another reason people don't want to be bothered, is because they believe they will end up wasting their money on something they don't even need.

If you can get them talking, you can figure out what it is they do need, and than explain the products you have that could possibly satisfy their needs.

Getting someone to talk to you is not as hard as you may think.

People love to talk about their job, their company, their family, and their pets.

Believe me, if you walk up to a customer and introduce yourself only to be blown off, say something along these lines;

I'm really sorry to bother you, but may I ask what it is you do for a living?

Ninety nine times out of one hundred, the person will tell you the company they work for, and what they do there.

Everybody is proud of what they do, and they should be. Once you have established what it is that your customer does for a living, get them to elaborate on it. Say things like;

"That's really interesting, how did you get into that line of work?"

Or

"How long have you been in that line of work?"

Now that you have your customer talking, start digging for more, find out what his needs are.

Most important, as your customer is speaking, listen intently, look for identifiers that can lead the conversation in other directions.

As you listen to your customers talk, try to match up your products to their needs.

Once you have the customer talking, don't be discouraged if you don't get the sale right than and there. Not all is lost, in fact, it is just beginning, you have just taken the first steps toward building a relationship with your customer.

Remember, people love to talk about themselves, their jobs, their pets, their hobbies, etc.

So ask, it will get you on your way to more relationships and sales.

Author Bio
Jay Conners has more than fifteen years of experience in the banking and Mortgage Industry, He is the owner of www.jconners.com, a mortgage resource site.

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Face Your Fears

Face Your Fears

Submitted by: Sandra Prior

It may be a natural response to avoid what we find scary - but that doesn't mean it's the best response. When people with phobias dodge whatever it is that fills them with terror and anxiety they usually compound the problem - sometimes to such an extent that it eventually cripples their lives. And that is worth avoiding.

Specific phobias (excessive fear related to exposure to specific objects or situations) can affect up to one-third of the population at some point in their lives. Data released last year from a Stress and Health Study conducted nationally from January 2002 to August 2004 shows that 9,8% of Americans will suffer from agoraphobia (excessive anxiety about being in places or situations that may cause panic attacks) at some time in their lives and 2,8% will suffer from social phobia (the excessive fear of experiencing humiliation or embarrassment in a social context).

Despite this frequency, few people seek treatment. Most people only seek treatment when the phobia becomes severe and interferes significantly with their personal lives, career or interpersonal relationships.

Panic Mode

The definition of 'phobia' is 'a persistent, irrational fear of a specific object, activity or situation that leads to a compelling desire to avoid it'. This 'solution', however, soon becomes part of the problem. Avoidance and control behaviors become a handicap, forcing people to use up time, energy and attention that could be better spent on other things. People with a phobia become adept at avoiding that phobic object or situation so they never face the fear, which then becomes more intense and causes the avoidance to be more extreme.

Gradually the sufferer's life may become increasingly restricted and governed by the phobia. For example, socially phobic people learn to avoid social situations that lead to anxiety. They may eventually avoid public-speaking engagements, eating in public or using public toilets. Over time the person avoids almost all social encounters and may even become housebound.

A phobia may also become inclusive of other things related to the phobic object or situation. A person who has a phobia of furry dogs may start to fear anything furry, and then can't even look at a picture of furry dogs or other furry objects. As more and more situations and objects are avoided, the sufferer's world starts to close in.

When phobic disorders go untreated they can lead to secondary conditions such as depression, other anxiety disorders, substance abuse and even suicide. Many people with social phobia become dependent on alcohol or sedatives and use them to reduce their anxiety.

Face the Fear

Two popular treatments for phobias are Cognitive Behavioral Therapy (CBT) and hypnotherapy. There is no good evidence that hypnotherapy is an effective treatment for specific phobias. CBT, however, is useful in the treatment of both specific and social phobias. With CBT, people are gradually exposed to their feared situations, beginning with the situation they fear the least. In people with social phobia, CBT can be used to correct dysfunctional thoughts about fear of failure, humiliation or embarrassment.

With CBT it's important that exposure is graded and repeated, as forced and quick exposure is likely to reinforce the phobia. Treatment is also not dependent on knowing the cause or root of the phobia. By just recognizing and diagnosing the symptoms, treatment through CBT can be very effective.

About the Author: For more articles on sexual health subscribe to Sandra Prior’s online newsletter at http://intercell.shacknet.nu

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Building a Strong Business Relationship

Building a Strong Business Relationship

Building a Strong Business Relationship

By: Jay Conners

When it comes to business and sales, building a strong relationship is critical. The stronger your relationship is with your customer, the more likely they will be to refer you business.

Every day, make an attempt to build on the relationships you have with your customer. Don't just say hi as they walk in and goodbye as they leave.

The last thing you want to do is make your customer feel like a statistic.

Let them know that their business with you is appreciated. Talk to them, strike up a non-business conversation with them. It could involve just about anything, such as the weather, sports, a movie, pets, etc.

Non-business conversation puts your customer at ease and gets them talking. The more they talk to you, the more they will open up to you, opening the door for more sales opportunities.

Or, you can keep it simple. For starters, get to know you customers by name, than address them by name. Say things such as, "how's it going today?" Or "how was your weekend?" Or "is there anything I can help you with today?" Make your presence known and felt.

Your customer wants to be appreciated, so take a few minutes of your time to show them that you care about them as a customer.

Another way to strengthen your relationship with your customer is to keep a Rolodex handy with a list of all of your customers birthday's, anniversaries, and special events. Keep your eyes and ears open for when customers talk about up coming events in their lives. Such as children's birthdays and graduations.

When the appropriate date approaches, send your customer a card, wether it is a holiday card, a birthday card, a graduation card, or a congratulatory card. Just send it.

Your customers will appreciate the fact that you remembered them on their special day. This will only strengthen the relationship you already have with them.

There are many reasons to build a strong relationship with your customer, but two of the reasons remain to be key.

One main reason is that customers value and appreciate good customer service. They want the piece of mind of knowing that if something ever happened with their product or service, that they would have you to turn to as their go to person.

This is extremely important because your customer will have this in mind when your competition moves in to take them away.

And believe me, your competition will try to take them away. As long as you provide excellent customer service, your customer will stick with you.

There is no substitute for excellent customer service.

Customer service is the most important thing to a customer, even more important than fees'.

The second reason building relationships are so important is because of the referral process.

A customer that is treated with respect and provided excellent customer service will most assuredly refer their family and friends to you. Why wouldn't they?

Your most important asset is your customer, so build and strengthen the foundations you have with them. Buy building strong relationships, you will be building your sales. Good luck.

 

Author Bio
Jay Conners has more than fifteen years of experience in the banking and Mortgage Industry, He is the owner of www.jconners.com, a mortgage resource site, he is also the owner of http://www.callprospect.com, a mortgage lead company.

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Flowers as a Gift

Flowers as a Gift

Flowers as a Gift

By: Christ CK

The Bible teaches that we are to show kindness and consideration to one another. To send flowers on special occasions is a good way to express love and kindness to those who are special in our hearts. Practicing love and showing kindness are always a good thing.

Other than expressing love and kindness, flowers go a long way when it comes to apologies and special occasions, but for the most part, the best time to give her flowers is when there's no occasion at all. When you buy her roses because you messed up, although the gesture is still wonderful, it's evident that it's a cry for forgiveness.

But if you buy her flowers just because you want her to know that you love her and think of her constantly, she'll feel more attractive and appreciated like never before. The element of surprise (considering there really is no special occasion) will also add to her pleasant revelation.

Valentine

Valentine's day is the day of love. Reach out to your loved ones with dazzling bouquets and vibrant flowers to make them feel special. Valentine's day flowers is the perfect way to say 'I love you', when your relationship is new and fragile, and a great reason to return to polite, courteous behavior, if you have been together for a while. Moreover, it's a good time for promises to maintain that romantic spirit throughout the year with a bouquet of beautiful Valentine's Day flowers.

Roses are ranked first on the Valentine's Day flower list. Roses of different colors have different meanings. Red roses are the Valentine's Day favorite - they symbolize passionate desire. Pink roses signify sophistication and elegance. Yellow is the "friendship" color for roses. White roses mean purity and fidelity. And purple is associated with royalty. A bouquet of purple roses is an excellent choice of Valentine's Day flowers, meant for the king/queen of your heart.

If you send Valentine's Day flowers to a man, choose crisp colors ' red, orange, and yellow. For a romantic masculine feel consider a linear floral design. Men would also respond well to blooming plants. When Valentine's Day is on a weekday, make his coworkers jealous with flowers delivered to his office.

Whatever Valentine's Day flowers you picked, don't forget to express your feelings with a note. Even a simple list of the reasons you love him/her for can be a touching gift and the words "I love you" will mean more than the most exquisite poetry.

Mother's Day

The Romans welcomed the month of May by dedicating the month to Flora, the Roman flower goddess; and spent the first day of May gathering flowers as offerings to her. Flowers have been associated with Mother's Day celebrations from the beginning. Even in the ancient world, the Mother Goddesses were celebrated with garlands of flowers. Anna Jarvis promoted carnations, the favorite flowers of her mother, as the official Mother's Day flowers. "White carnations were chosen because they represented the sweetness, purity and endurance of mother love. Red carnations, in time, became the symbol of a living mother." Today, bouquets of cut spring flowers are customary Mother's Day gifts.

Anniversary

Roses of differing colors have different meanings. Red is for love and respect, light pink is grace and interestingly sends the message 'Believe me,' while dark pink is for thankfulness. Light purple roses are for love at first sight and signify the partner is still enchanted, orange means that the spouse is enthusiastic and spellbound by their partner. There are many other colors of roses with other meanings. A single rose in full bloom simply says, "I still love you."

There are also flowers for many of the in-between wedding anniversaries, and you can easily look them up. If you're just trying to find the right flower for the first anniversary get your spouse some Pansies.

Birthday

Birthday flower delivery for a special person marks the occasion of another year on the planet with something that appeals to the senses of sight, smell, and sometimes touch that brightens the occasion. Giving a gift of flowers that a giver knows will please the recipient is a recognized "feel good" gesture, while being the receiver of the bouquet is equally delightful. When the celebrant is a child, we don't often send birthday flowers, but instead choose a bouquet of balloons or even cookies shaped like flowers and resting on a stick painted to look like a stem. Floral gifts properly mark the birthdays of women and girls from puberty to old age. If the way to a man's heart is through his stomach, the way to a woman's heart is through her love for blossoms.

When a customer is looking outside of his community for a birthday flower delivery, it is important that he searches for an online florist with years of experience, recognized service, secure ordering, and satisfaction guaranteed. Both industry credentials and customer testimonials count, and any online awards they might have won should count as big pluses. Cost may be a consideration, and prices are usually posted by each picture of an arrangement on the website. Keep in mind that when there are two prices quoted for an arrangement, the smaller amount spent will always mean smaller number of blossoms as well, so inexpensive isn't always the best way to go when someone wants to send birthday flowers.

Why flower gifts?

Ordering from a small-time brick and mortar florist listed in your neighborhood phone directory could result in a nasty surprise, when yellow roses arrive instead of the long-stemmed red roses or carnations are delivered and you are charged more than the cost agreed upon, worse still they may never be delivered. These scenarios do happen.

Why risk yourself in these situations? You could simply switch on your computer, browse through the Internet and place your order in any well-recognized online florist. The quickest way to deliver flowers to your family living in another city or to send a corporate to another country is to use online flower delivery as well. These online florists also offer a variety of products like floral gift baskets and hampers and other unique gifts for every occasion.

Many big companies have a network consisting of professional local florists worldwide. You can order online for same day or next day delivery. Flowers can also be sent over overseas with the international flower service that many of the big companies operate. These companies ensure you that the recipient will enjoy the beautiful fresh flowers and plants, secure ordering and guaranteed satisfaction.

 

Author Bio
By Christ CK
www.GflowerShop.com is an example of such online florist, which provides international flower delivery services. Our website catalogs a wide range of products from unique gifts to all kinds of flower. We ensure secure ordering and promise fresh flowers delivery.

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You Choose to React or Respond

You Choose to React or Respond

You Choose to React or Respond

By: Daniel Sitter

Choices abound. Sometimes choices confound us, while at other times, certain choices are rather obvious. Any way you approach the subject, choices present opportunities to either excel or hinder. As human beings, we were endowed by our Creator with the power of choice. It is one of the factors that differentiate persons from animals. Some people make these choices or decisions more easily than others.

Each day, we must decide how we will spend our precious twenty four hours and deal with all that the world presents to us. We choose how we will be affected by both everyday occurrences and those that are much more extraordinary. Whether consciously or unconsciously, we choose to either react or respond. These are not the same, for one is negative and one is positive. Which we choose may have a significant impact on our life and possibly those close to us.

Reacting to outside influences, usually beyond our control is generally a negative choice. Reacting implies that we have given charge of the situation to someone or something else. We surrender our input and any control in the matter. We are now at the mercy of the situation and are forced to be in reaction mode where we are constantly dodging bullets and expending great amounts of energy just to stay afloat. In reacting to a situation, we do not anticipate that which is to come because we are too busy handling the present. The future then surprises us and the whole mess begins again.

Responding to a situation is a positive choice. It is the opposite of reacting. It is proactive and anticipates that which is yet to come. Responding is preceded by thought and often prayer. In responding, we take charge and have command over how the situation impacts us. We also have control over how it affects us internally. We decide upon the level of personal impact.

Our lives, families, careers and other everyday activities and interests are operating at breakneck speeds and appear at times to be accelerating. One thing is for certain, the old days of sitting around on the front porch each evening listening to Mother Nature are gone for many of us. The pace of life in Mayberry, as healthy and tranquil as it would appear, is unfortunately a thing of the past. We live life on the fast track.

A major news weekly magazine is currently featuring material devoted to stress and distress in our lives and their effects on our cardiovascular health. Although not totally surprising, this information is disturbing. How did we ever get to this point? Witness the number of television commercials and magazine advertisements for gastric distress, acid reflux, anxiety, depression, headaches and other ailments that are increasing in frequency. There are millions of prescriptions written each day for these medical conditions, most of which will find their roots in internalized stress and distress.

People spend many hours of their lives worrying. Worry is a senseless, energy robbing activity that has engulfed many. No one has ever benefited from worry, yet countless people engage in it. Worry is the opposite of faith. Worry is negative while faith is positive. There is no mystery here. Many books have been written on the subject. The conclusions are the same: "Don't Worry, Be Happy" and "Stop Worrying and Start Living" are among the many themes presented. Good advice indeed.

Most areas of life present us with choices. We must choose either to respond or react to circumstances. We choose whether or not to worry. Learn to be aware that you have a choice in these matters. Learn that there are ways that you can deal with everything either positively or negatively. Learn that your choices may influence your very health, both physical and mental. Learn that there will be costs associated with poor choices, worrying and negativity in general. These may include social, monetary, peace of mind and time costs. Certainly, the total cost associated with negative choices is too high.

Learn that positively responding to circumstances in life will significantly reduce or eliminate worry and contribute to your overall good health and well being. Find joy in life. Be happy.

 

Author Bio
Daniel Sitter is the author of the popular, award-winning e-book, Learning For Profit. Designed for busy people, his new book teaches simple, step-by-step accelerated learning skills, demonstrating exactly how to learn anything faster than ever before. Learning For Profit is currently available at the author's web site www.learningforprofit.com and from numerous online book merchants. Mr. Sitter, having expertise in sales, marketing and personal development, is a frequent contributor to several publications.

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Workouts To Keep You Mentally Agile

Workouts To Keep You Mentally Agile
By Andy Gibson

The use-it-or-lose-it principle applies not only to the maintenance of muscular flexibility, but to the maintenance of a high level of intellectual performance as well. Just as physical exercise plays a crucial role in how your body stands up to age, how you exercise your mind while you're young greatly affects your mental and emotional shape later on.

Although much of the material on aging contains long lists of the ways mental capacity declines with age, experts are now questioning these "findings". Many of the studies on which they were based, it turns out, were drastically flawed. They didn't take into consideration that hidden illness, the side-effects of medications, a lower level of education to begin with or simply the greater familiarity of the younger groups with test-taking had put the older groups at a disadvantage. Their poorer performance, which had been chalked up to inevitable intellectual declines with age, was actually due to unfair comparison.

In addition, many declines in mental abilities that once seemed inevitable and permanent have now been shown to be reversible. For instance, reaction time, a measure of how quickly one translates thought into action, can be speeded up by practice and motivating reinforcement. The bottomline is that many abilities once thought to diminish in fact do so little or not at all. And some actually improve.

Late-life brain gains

Foremost among the faculties that bloom in later years in healthy people (those free of disease affecting the brain, such as stroke or Alzheimer's disease) is what psychologists call "crystallized intelligence," the ability to evaluate information in light of past experience in order to make decisions and solve problems - what we used to call "wisdom". We depend on it, for example, to understand newspaper editorials or to solve problems where there is no single "right" answer. Crystallized intelligence, says John Horn, a psychologist at the University of Denver who has done some of the principal research on it, keeps growing even through the sixties, the oldest age group he has tested.

By contrast, "fluid intelligence," the capacities involved in seeing novel relationships, as in learning chess, or mastering complex new procedures such as how to use a personal computer, peaks early in life, around the twenties, and declines gradually thereafter. But, says Dr. Horn, the main effect of this drop in fluid intelligence seems to be that it takes longer to learn how to do new tasks - not that we can't learn them. That is, we can compensate for the decline by simply taking more time to do things. Other mental capacities that seem to increase over time include "world knowledge", including facts (galaxies are part of star systems) and practical information (the best way to get a loan). Such knowledge is acquired during one's lifetime from both formal learning and day-to-day experience.

Studies have found that although the greatest increases in world knowledge occur before the age of 50, there is no decline thereafter. Even more important, however, is how well people use that knowledge. Here age pays: The older you get, researchers have found, the more efficiently you can draw on your storehouse of facts.

Your mental machinery

The biological basis for this continuing mental agility is that the brain itself seems to age well, at least in people who stay physically healthy. The old belief that with age the brain loses some vast, debilitating number of brain cells has proven to be a myth. Marian diamond, professor of physiology/anatomy at the University of California who tested the grain cell-loss theory, found there was indeed some loss, but the greatest amount occurred before adolescence, not in old age. After this initial marked loss, the rate throughout life was not significant.

Other research on brain functioning shows similar findings. One study conducted at the National Institute on Aging used new scanning techniques to measure the rate of metabolic activity of glucose, the brain's primary energy source, throughout the brain. When researchers compared brain activity in healthy men, age 21 to 83, they found no difference. The energy metabolism of old brains worked as effectively as young ones.

The facts, then, show that in healthy people, the mental machinery has no glaring defects in later life. But for it to work most efficiently in those years, what you do now can make all the difference:

  • Read, read, read. A German study of elderly people found that the verbal I.Q. scores of a better-educated group increased significantly when they were re-tested several years later, while the scores of a less-educated group actually dropped over the same period. A possible explanation: The well-educated people had a lifelong habit of reading. Fact: The more you use a mental faculty, the stronger it becomes. Point: Get in the habit of reading widely - newspapers, magazines, and books. Thrillers will do in a pinch, but more challenging reading matter will stretch your verbal intelligence more, especially if you look up new words instead of skipping over them. Other good bets: brain-teasers, cross-word puzzles, word games.

Another way to stretch your intellect is to become a lifelong student. Try evening courses, seminars or workshops in subjects that intrigue you. Doesn't matter if it's calligraphy or computers, as long as it's new to you.

  • Increase your circle of friends. In a large study on aging, Dr. Warner Schaie, Professor of human development in Pennsylvania University found that the people who fared best in their later years were those who had the most active social lives, inside and outside their immediate family circle. Staying socially involved is especially important for women, who, statistics show, are likely to outlive their husbands and find themselves alone in later life. A large circle of close friends can take up the slack, but such friends cannot be cultivated overnight. Since the dearest friends are often the old ones, it pays to stay in touch with people you feel most fond of, and to keep track of them.
  • Be flexible and open to new experiences. Dr. Schaie's study of close to 3,000 adults also found that those with a flexible attitude in their earlier years enjoyed the greatest mental well-being in later life.

What's the prescription for relaxing a rigid identity? First, don't typecast yourself. Keep to a minimum the number of labels you wear. You can acknowledge that you goofed on a do-it-yourself car repair without classifying yourself as "not mechanical".

The next step is to break unrewarding patterns you may already have fallen into. Of course, fixed attitudes and behaviours can be hard to dislodge. Their very familiarity can make them comfortable despite the consequences. What to do? You can begin to loosen up in a problem area of your life by trying new things in other, easier-to-change areas. Plunging into something new can help unjam your outlook generally. Take a new route to work. Re-arrange your bedroom. Novelty is gratifying in itself, but it also permits you to see yourself anew, proving you can step outside your habits while retaining your basic identity. Such experiments help increase flexibility in another way, by demonstrating that the anticipatory anxiety you have about taking new approaches is exaggerated and manageable.

  • Examine your own attitudes toward aging. "We each have an 'elder' within," says California psychologist/gerontologist Ken Dychtwald, "It is composed of the myths and beliefs we have about growing older. Many people never nourish themselves with positive images of aging." The result, he says, can be "psycho-sclerosis," hardening of the attitudes. It can be psychologically just as lethal as arteriosclerosis, he adds leading people to feel unprepared, angry or depressed when the reality of aging hits home. The antidote: finding a positive role model, someone you know (or know of) who is one of those marvelously vital people, living proof that you, too, can age well.
  • Set goals and go for them, now. Developing a plan of action, and achieving it, is one way to ensure contentment in later life. The data shows that people who have adapted well during their younger years adapt well later on. They key is to figure out, now, what you want and to develop the social and intellectual skills to get it. Then the older years will take care of themselves.

Backup for this advice comes from a study of intellectual performance in young and old adults conducted by Margie Lachman, a Brandeis University psychologist. She found that, in both groups, people's attitudes towards their own abilities were strongly tied to their scores. Young or old, those who had a sense of "self-efficacy" - the feeling that what happens to them is within their control and that they can do well at most things if they try - showed the greatest intellectual vigor.

This sense of self-efficacy is crucial in one's later years because it can counter defeatist attitudes that otherwise tend to become self-fulfilling prophecies. Where does this special brand of confidence come from? From repeated successes throughout life. Can-do attitudes are the result of a lifetime of experience.

Perhaps the best advice comes not from a researcher, not a gerontologist, but from a voice of experience. At 85, Kentuckian Nadine Stair set down these words in a prose poem called, "If I Could Live It Over... " "I'd dare to make more mistakes next time. I'd relax... I would take more chances... I would perhaps have more actual troubles, but I'd have fewer imaginary ones."

My firm belief is: "Finding a cause leads the way to find a cure". So, it is basically important to understand everything from its deepest core. And the best way to do so is: Keep on reading to develop and deepen your understanding on health and wellness at GrowTaller4IdiotsDS.com.

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Selling Secrets: What did you promise your customers today?

Selling Secrets: What did you promise your customers today?

By: Jarvis McCrary

Large promise is the soul of promotion. Stay awake too late on any night of the week and the masters of large promise will dazzle you. They'll promise that you can lose weight, slice through cans, clear your skin, buy $0 down real-estate and other small miracles among a blizzard of ads that make large promises.

They don't sell their systems nearly as much as they sell the benefit to you and how much it'll improve your life. They understand that the heart of promotion is selling a solution. What are your ads promising to your customers?

Advertising and promotion completely floods most media channels. The only way to cut through the clutter is to instantly identify with a customers need. If they see your ad and recognizes that it solves a problem you may just capture their attention long enough to sell your product.

What is your products or service core benefit? Look at your promotions and see how long it takes you to find reference to that point. Don't be shy about trumpeting your products unique strengths. They're the differences that make your products memorable.

Many companies are quite egotistical and think customers care who they are. Ha, customers mostly care about what you can do for them. You'll keep their attention far better if you promise them a solution to their problems instead in showing the company president or logo.

Evaluate your companies' products vs. their promotions. Are the products consumer benefits clearly highlighted? Select any item and list the 5 greatest benefits. Any advertising of these items should include at least 3 of those attributes. Stacking the advantages in your promotions gives the shopper even more reason to become a customer.

Late night mail order never fails to sweeten the offer. They'll always highlight several benefits of the products then stack the offer with multiple separate bonuses. Why do they trumpet the benefits so strongly and so often?

It's because they are direct-response vehicles. They don't measure their performance in vague monthly sales curves and projections. They operate based on the actual numbers of orders placed as a direct result of the telecast. Within hours they can calculate broadcast sales and profitability.

In such a brutal and exacting industry you can be sure that they're only using the most effective techniques. Print Mail-Order has always embraced the large promise in headlines that promise fantastic user benefit. Even in modern day you can see effective use of the promise even in visual broadcasts.

Who can forget the Lexus commercial where they rolled a ball bearing down the seam of the hood of their car? That was a mind-blowing quality promise to the consumer. It established a brand in what many thought was an impossible to enter industry.

A steel ball bearing made a quality promise that created a luxury car brand and their sister promotions continued to reinforce various other quality promises. Evaluate your own promotion efforts for missed opportunities to reveal primary and secondary customer benefits.

Make sure to insist that all of your promotional efforts include at least one reason for the viewer to do business with you. Technicalities are hard to convey quickly but promises can be made in just a few words. 'Cleaner Carpets', 'Juicier Burgers', 'More Bandwidth for Less'.

Promise is an efficient way to convey your business' benefits to potential clients. Back these statements up with proof or example and you've gone a long way toward landing a new customer.

Promise without proof is meaningless that's why you see the late night hawks demonstrating their product multiple times during the broadcast.

Again you should follow their lead and back up your promise with documentation. Any example, demonstration, testimonials and guarantees you can assemble will give credibility to the promise.

Remember you've made a promise to the customer. Now you've got to establish reasons for them to trust that what you've said is true.

Establishing trust is a topic for another day but without promise the shopper may never get to that point in the sales process anyway.

Promise your customers every benefit you can squeeze into any promotion. Classify and rank the importance of each promise and make sure that your greatest client benefit is always emphasized.

Relying on promise will give your advertising the focus it needs to cut through the clutter and find shoppers that need exactly what you're selling.

 

Author Bio
Jarvis McCrary writes and designs websites/webpages that increase product and service sales for clients everyday. If you want to improve your website sales you can contact him at www.ez-ecommerce.com

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Anniversary Party Planning

Anniversary Party Planning

Who to invite

25th, 40th and 50th Anniversary parties celebrate the life of the couple. You can invite any one who's lives they have touched. Anniversary parties vary from small and intimate parties at home to large catered events held at restaurants, hotels or reception halls. What ever the size, make it special and meaningful for the anniversary couple with personal touches.

Invitation Ideas

Photo anniversary invitations are popular, using the original wedding photo. If the wedding photo is not available, we can make you a custom anniversary invitation with a year wreath on our fanfare design. We can also create your card with a current photo.

To make the evening more fun, we suggest you ask each guest to bring something to add to a scrapbook for the couple... a story, memory or token from their past. Simply note your request with the invitation. You can assemble these into the book before the event or collect them at the anniversary party.

Be sure to think up a special toast for the anniversary couple, and ask others to share stories and toasts, too. You may want to ask important friends to prepare a toast to honor the anniversary couple.

Decoration Ideas

Gold rules for 50th Anniversaries; Silver for 25th Anniversaries. Try picking up the gold or silver anniversary theme with accents in the china, flatware, linens, crystal, and napkin holders or ribbons or beads tied around the napkins. It is easy to add a matching touch with gold or silver tone candlesticks or votives. Scatter gold or silver picture frames holding photos of the couple, and/or use small matching frames as place holders or party favors. You can use gold or silver ink on placecards, and gold or silver doilies or runners on the tables.

An alternate, if desired, is to use the colors from the original wedding. What was their color scheme? Aqua and white? Pink? Yellow? Since retro colors are in now, you could have a lot of fun with this.

Music

Play music from the couple's dating years, as well as the first decades together. Find out "their song" and perhaps some songs they loved back then.

Author Bio
Partnering with Naptime Cards is like having your own personal artist design custom invitations for you at economical prices. Order your baptism invitations online or call us at 1-800-421-9521 for further information about planning a baby baptism party.

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Sealing The Deal Over The Business Meal

Sealing The Deal Over The Business Meal

By: Lydia Ramsey

Doing business over meals is a ritual that has existed for centuries. Taking clients to breakfast, lunch or dinner has long been an effective way to build relationships, make the sale or seal the deal. These business meals are essentially business meetings. Knowledge of your product or your service is crucial to the success of the meeting, but so are your manners. Too many people jeopardize an opportunity because they fail to use good dining etiquette. Here are a few basic rules to make the experience pleasurable and profitable.

Know your duties as the host. You are in charge. It is up to you to see that things go well and that your guests are comfortable. You need to attend to every detail from extending the invitation to paying the bill.

Plan ahead when you issue the invitation. Allow a week for a business dinner and three days for lunch. Be certain that the date works for you. That might sound obvious, but if you have to cancel or postpone, you can look disorganized and disrespectful of your clients' time.

Select a restaurant that you know, preferably one where you are known. This is no time to try out the latest hot spot. Being confident of the quality of the food and service leaves you free to focus on business.

Consider the atmosphere. Does it lend itself to conversation and discussion? If you and your clients can't hear each other over the roar of the diners and dishes, you will have wasted your time and money.

When you make your reservation, let the staff know that you will be dining with clients. If your guests suggest a restaurant new to you (perhaps you are hosting clients out-of-town), call ahead and speak with the maitre'd. Make it clear that you will be having an important business meal and picking up the check.

Confirm the meal appointment with your clients the day before if you are meeting for breakfast or that day if you are having lunch or dinner. Things do happen and mix-ups occur.

Arrive early so you can attend to last minute details. This is the perfect time to give your credit card to the maitre'd and avoid the awkwardness that seems to accompany the arrival of the bill.

Take charge of the seating. Your guests should have the prime seats-the ones with the view. As the host, take the least desirable spot-the one facing the wall, the kitchen or the restrooms.

Beyond being polite, where you seat your guests is strategic. When you are entertaining one client, sit next to each at a right angle rather than across the table. With two clients, put one across from you and the other to your side. If you sit between them, you will look as if you are watching a match at Wimbledon as you try to follow the conversation.

Allow your guests to order first. You might suggest certain dishes to be helpful. By recommending specific items, you are indicating a price range. Order as many courses as your guests, no more and no less, to facilitate the flow of the meal. It is awkward if one of you orders an appetizer or dessert and the others do not.

As the host, you are the one who decides when to start discussing business. That will depend on a number of factors such as the time of day and how well you know your clients. At breakfast, time is short so get down to business quickly. At lunch, wait until you have ordered so you won't be interrupted. Dinner, the more social occasion, is a time for rapport building. Limit the business talk and do it after the main course is completed.

When you know your clients well, you have more of a basis for small talk. However, because you have established a business friendship, you can eliminate some of the chitchat when time is an issue. When you don't know your clients well, spend more time getting acquainted before launching your shoptalk.

Sometimes you simply need to use your own judgment about when to get down to business, realizing that if you wait too long, your clients may start to wonder why they were invited. If you begin too early in the meal, your guests might suspect that you are more interested in their money than you are in them.

Keep an eye on the time, but don't let your guests see you checking your watch. Breakfast should typically last an hour; lunch an hour and a half. Wrap up your business dinner in two to three hours, no more.

Handle any disasters with grace. With all your attention to detail, things can still go wrong. The food may not be up to your standards, the waiter might be rude or the people at the next table boisterous and out of control. Whatever happens, make sure you are not the one to lose control. Excuse yourself to discuss any problems with the staff. Your guests will feel uncomfortable if you complain in front of or to them.

Limit the amount of alcohol you drink at the business meal. The three Martini lunch is mostly a thing of the past. However, cocktails and wine are still part of the business dinner. Since alcohol can have the same effect as truth serum, keep your consumption to one or two glasses. When guests are drinking liberally and you sense trouble, excuse yourself and discreetly ask the server to hold back on refilling the wine glasses or offering another cocktail.

Your conduct over the meal will determine your professional success. If you pay attention to the details and make every effort to see that your clients have a pleasant experience, they will assume that you will handle their business the same way. Before long you could have them eating out of your hand.

 

Author Bio
Lydia Ramsey is a business etiquette expert, professional speaker, corporate trainer and author of MANNERS THAT SELL - ADDING THE POLISH THAT BUILDS PROFITS. She has been quoted or featured in The New York Times, Investors' Business Daily, Entrepreneur, Inc., Real Simple and Woman's Day. For more information about her programs, products and services, e-mail her at lydia@mannersthatsell.com or visit her web site www.mannersthatsell.com

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